Parking Master Plan: Downtown & Entertainment District Parking & Mobility Study


The City of Fayetteville is invested in improving how residents, employees, and visitors travel around Fayetteville - whether you drive and park, bicycle, walk, or use public transit.

In 2016, the City partnered with a consulting team, Nelson\Nygaard, to prepare a comprehensive Mobility Plan. You can learn more about the plan hereexplore the Existing Conditions Factbook, or view interactive maps from stakeholder workshops.

As p
arking is a key element of a multimodal transportation system, Nelson/Nygaard has completed a dedicated Parking study and offered subsequent parking management strategies and recommendations. Fayetteville's long term success will be supported by an effective parking management plan that helps to strategically maximize existing parking assets while preparing for future growth.

Key  Recommendations of the Parking Master Plan:

Photo of new parking wayfinding sign

Streamline Signage for User Clarity:

  • Implement consistent signage and wayfinding for parking:  
  • Pursue City-sponsored and standardized signage at privately-owned and publicly-accessible lots
Sustainability - Bike Parking Corral 2

Improve Multimodal Infrastructure

The compact nature of the Downtown and Entertainment Districts can further be enhanced by multimodal improvements that will make the core areas of the districts more walkable, allowing parking demand to spread more easily to underutilized areas, while encouraging more pedestrians, bicyclists, and transit users throughout downtown.

Parking_Customer Service

Treat Parking as a Customer Service


 The goal of a well-managed parking system should be to serve its customers, not to make money or inconvenience its users. To clarify this sentiment, the City can make some key changes that will improve overall perception:

  • Train parking enforcement officers to serve as ambassadors who actively provide parking, transportation, and other downtown information.  
  • Make more, relevant parking information available online and accessible to users
  • Bolster the information system for customers before they arrive, at arrival, and during their stay
Parking_Spring Street Deck

Increase Publicly Accessible Parking Supply

  • Pursue partnerships with private parking lots
  • Add on-street parking where possible
Parking_Pay Station

Implement Current Parking Technology

 to create a more user-friendly customer and visitor parking experience.

  • Expand pay-by-phone to the Downtown Business District and privately-owned lots
  • Provide more payment options
  • Integrate parking-availability data into multiple web-based platforms
  • Pursue pay-by-plate systems to allow for prepayment

Improve Event Parking Management

  • Bundle event parking with ticket purchases
  • Provide more payment options at point of entry
  • Explore valet parking services
Library expansion

Prepare for Future Development

  • Pursue and broker shared parking agreements 
  • Adopt Transportation Demand Management (TDM) measures where appropriate.

Parking_Parklet Pic 3

Implement Responsive Pricing

Responsive Pricing uses the cost of parking to achieve ideal parking availability by setting the cost of parking to allow users to pay more for the most desirable spaces and less for spaces that are less convenient. Industry standards for “optimal” availability levels are no less than 15% per block face for on-street spaces and 10% per lot or facility off-street. At these targets, parking is well used but availability remains, so customers can find parking anywhere they go, including the most convenient and desirable spaces. As a result, prime spaces are typically more expensive, and remote spaces are cheaper or even free.

Parking Supply

Create a Residential Parking Benefit District 

that reinvests parking revenues accrued in residential areas directly into those areas.

What is the Current Status?

Implementation of the Parking Master Plan is currently in Phase One: 

Customer Service
  • Train parking enforcement officers as parking ambassadors to promote a friendly and informative customer service approach to enforcement.  COMPLETE
Upgrade Event Management
  • Coordinate with Walton Arts Center and TheatreSquared to implement pre-paid parking bundled with ticket purchase.  COMPLETE
  • Explore the viability of valet parking.  ONGOING
 Upgrade Technology 
  • Update enforcement software and hardware to system that allows real-time access to support friendlier enforcement methods.  COMPLETE
  • Implement ability to take credit card payment in the field for event parking.  IN PROGRESS
  • Implement permitting system that expands permit options and time frames and gives end-users control. ONGOING
  • Research options for expanding mobile parking apps  in private lots and Downtown Business District. ON HOLD - Rate determinant. 
Streamline Signage
  • Redesign signage for consistent, easy to understand rate information for publicly owned lots. Identify areas to install additional parking wayfinding signage.  COMPLETE 
Multimodal Transportation Improvements
  • Identify pedestrian improvements needed to connect parking facilities (with Transportation and Engineering departments).  IN PROGRESS
  • Study feasibility of shuttle to remote parking and work with transit providers to determine potential routes. ONGOING
Customer Service
  • Develop a communication and outreach plan for parking constituents. Partner with Dickson Street Merchants Association and Experience Fayetteville on communications efforts centered around parking and downtown experience. IN PROGRESS AND ONGOING
Increase Publicly Accessible Supply
  • Add additional on-street parking by converting portions of restricted Residential-Only parking along Locust Avenue and LaFayette Street and portions of Paid-Only on-street parking along Vandeventer Ave., Lafayette Street, and Church Ave to Mixed-Use parking. This allows increases the supply of public parking for area businesses and increases the number of spaces where residential permits are valid. COMPLETE. View ordinance hereView the 9-17-2019 presentation to Council (pdf)
  • Begin shared parking agreement negotiations with owners of underutilized private lots. Install consistent signage in private lots and add to database as agreements are made.  ONGOING

Parking Study Documents & Presentations: 

The City, our consulting team, and a host of community stakeholders have been working since Spring 2016 to build this master plan. Read through the documents below to learn about the past, present, and future of parking in Fayetteville: